Internet Marketing World Wide Web as a pull Medium for Marketing rather than a Push Medium

Internet marketing involves sellers who persuade customers to purchase their goods and services through the World Wide Web. This persuasion is done by displaying media stuffing that include search engines, banner advertisements and electronic mail marketing. Customers need to be pulled rather than be pushed.Advertising We will write a custom essay sample on Internet Marketing: World Wide Web as a pull Medium for Marketing rather than a Push Medium specifically for you for only $16.05 $11/page Learn More Conventional media such as radio, magazines, and television tend to push advertisements to customers without any form of interactivity. On the other hand, the World Wide Web provides users with opportunity to select the site they would like to visit. In this sense, companies have embraced the internet as a marketing tool. Internet marketing has been adopted by many organizations due to its efficiency in delivering message to intended customers within the shortest time possible. Advancement in technology that has been witnessed in the recent past has drawn many people to the use of internet not only for communicating but also to do business. The emergence of software that help in detecting the physical location of an internet user has enabled dealers to narrow their intended customers in order to increase chances of reaching them.[1] This is because advertising at random may not convey the message to people who need specific services and items. Sellers are able to specify their intended customers depending on their sex, age, state and other categories where necessary. It is perceived that customer requirements vary depending on their gender, age and location. First and foremost males and females have different interests thus internet sellers should watch what they intend to introduce to both sexes because they may not match. Females usually refer to the internet for learning purposes whereas males use the internet to mingle with thei r pals and also for leisure purposes such as downloading movies and music. This information is useful to internet sellers because it helps them identify the most convenient web spots for their advertisement that is mostly preferred by people of a particular sex. Business on the internet follows a particular trend based on friendship which then is extended to doing business. It is advisable to establish friendships on the internet because the very same friends will turn in to be regular customers. This can be done by driving conversations through social media sites such as Facebook and Twitter, thus giving customers the opportunity to such for specific products and consequently pull them to a company’s products.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Sellers should not insist so much on selling their services and commodities in their first encounter with a potential customer. They should seek to familiarize themselves with their newly acquired friends and should not drop the issue of doing business until the time is ripe for them to do so.[2] Internet sellers should keep in touch with these friends regularly and as time moves by they can introduce them to their services and items because by now the said friend has developed a sense of trust and confidence towards them due to the regular mingling between the two concerned parties. Thus it is important for internet marketers to withhold their interest. For instance if an internet business executive sends an email with details about his or her business prospects to a new friend without the consent of the intended recipient it might result in termination of friendship because the recipient might feel he or she is being monitored. For friendship to be fruitful it has to be well taken care of hence sellers should listen to their potential customers to know their interests which can be used to determine what p roducts might best suit them. The internet presents many advantages that can be experienced by advertisers which are non existent to people who advertise their products and services offline. Organizations and individuals are considering sensitizing their potential customers about their products and services through the internet because it is cheaper in the long run. This is owing to the fact that advertisements can be rephrased as opposed to offline which require advertisers to design a new presentation from the scratch if the current one is not satisfactory. This means that the advertiser has to pay more money for the amendments to be applied because offline advertisements are very laborious in designing them. Marketers should design an Internet marketing strategy that can be able to drive web sites that sell.[3] In internet advertising if the owner of a given advert wishes to add more contents or erase some information contained in an advert corrections are done swiftly at the cli ck of a button because its only a matter of typing or deleting text.Advertising We will write a custom essay sample on Internet Marketing: World Wide Web as a pull Medium for Marketing rather than a Push Medium specifically for you for only $16.05 $11/page Learn More In the World Wide Web, the advertisers can monitor the progress of their advert by looking at the number of people who have actually responded to their advert. It is possible to identify respondents of a given advert and the exact time that they did so. In traditional advertising, monitoring consumers’ response is very demanding because it relies on calls that are made on inquiries pertaining a given product or service. The Internet provides many vectors that are reliable in conveying advertiser’s message as opposed to offline advertisement which is limited to television, radio, newspapers and magazines. These vectors include blogs, audio, social networks, emails, videos and j ournals. These vectors allow potential customers to give their opinions and make inquiries instantly which can help an advertiser to understand the needs of his or her customers.[4] Securing a possible sale is very fast online because the process of buying and selling is computerized hence there are no papers involved. Social websites provides a pool of potential customers thus advertisers should consider exhibiting their products and services in these sites. The sites include Facebook, twitter, Youtube and MySpace which are very popular among people of all ages. Politicians such as Barrack Obama has proved the effectiveness of advertising using these social websites and since his success story, other people are following his foot steps. Joining social sites does not guarantee that sales will increase within two days therefore once one has become a member of a social site he or she has to stick around for his efforts to be realized. Being on and off the social site means one is not entirely concerned with pulling potential customers. One of the major requirements in internet marketing is to have a web portal that attracts the attention of users. This means that even if a website is featured as a sponsored link it will be very appealing to customers. It is certain the growth of a web portal can be enhanced by promoting search engine marketing and paid per click.[5] PPC involves paying internet users who respond to ones activities online. If an individual or an organization can not socialize on the internet it is better to hire somebody who can establish friendship with the customers on behalf of the individual or the organization. A business portal on the internet should be much customized to meet the various demands of customers.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More This means that a business web site should provide customers with several options when they want to purchase items listed on the web page. For instance, there should be several modes of payment because customers have different tastes and whereas one mode of payment may be convenient to a particular shopper it might inconvenience another customer at the same time. Research has indicated that customers may be willing to purchase an item listed on the website but then they may be discouraged by the available modes of payment because they don’t apply in their geographical location.[6] Currently there are several major modes of payment, which include bank wire transfer and paypal among many others. Most people prefer to pay the purchase of services and items through bank wire transfer because it’s very first hence more reliable. The layout of the website should reflect the personality of the person or the organization that owns. People judge a website not by its attractiven ess but the contents that are presented. People prefer to shop from virtual shops that are known hence it is good to list testimonials from previous customers. If the testimonials are from public figures such as prominent musicians the better it is for the advertiser. People trust websites that have a valid telephone number of the owner because they know incase something goes wrong there is someone to attend to their problem. The telephone contacts should be complimented by physical addresses. By limiting contact details available on the internet the advertiser implies that he or she does not care what happens after a sale has been closed hence customers tend to ignore such sites. In essence, through internet marketing, companies have been able to pull customers towards their products and services; with a lot of finances placed on internet strategies.[7] Great products, reliable web site, and strong marketing strategy are the major components of successful internet marketing strateg y. Bibliography Feng L., What is e-business?: how the internet transforms organizations, Wiley-Blackwell, New Jersey, 2006. Laudon, K. C. J. P. Laudon, Management information Systems: Managing the Digital Firm, 9th Ed, Pearson Prentice Hall, Upper Saddle River, NJ, 2006. Lowery, S., Internet Marketing Strategies – Three Step Formula, Web-Source, 2010. Web. Lee, O., Internet Marketing Research: theory and practice, Idea Group Publishing, Hershey, 2001. Premier Global Marketing, Internet Marketing Statistics and Facts, 2009. Web. Reyner, A., Put the E-mphasis on Local Internet Marketing and reach first page on Google, PRLog, 2010. Web. Wendy, C., Value creation from e-business models, Butterworth-Heinemann, Oxford, 2004. Footnotes A. Reyner, Put the E-mphasis on Local Internet Marketing and reach first page on Google, PRLog, 2010. L. Feng, What is e-business?: how the internet transforms organizations, Wiley-Blackwell, New Jersey, 2006 , p.47 S. Lowery, Internet Marketing Str ategies – Three Step Formula, Web-Source, 2010. K. C. Laudon J. P. Laudon, Management information Systems: Managing the Digital Firm, 9th Ed, Pearson Prentice Hall, Upper Saddle River, NJ, 2006, p.35. O. Lee, Internet Marketing Research: theory and practice, Idea Group Publishing, Hershey, 2001, p.165. Wendy, C., Value creation from e-business models, Butterworth-Heinemann, Oxford, 2004, p. 218. Premier Global Marketing, Internet Marketing Statistics and Facts, 2009. This essay on Internet Marketing: World Wide Web as a pull Medium for Marketing rather than a Push Medium was written and submitted by user Nyla Z. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

The Rise and Fall of Consumer Cultures Essay Example

The Rise and Fall of Consumer Cultures Essay Example The Rise and Fall of Consumer Cultures Essay The Rise and Fall of Consumer Cultures Essay Name: Lecturer: Course: Date: The Rise and fall of Consumer Cultures 1 The 2010 issue of the â€Å"State of the world† is purely dedicated to raising awareness on the need for the development of more environmental friendly habits that greatly influence the world in a more positive manner. The article indicated the human race currently faces many social problems that insightfully point to a much deeper systematic failing. The article refers to this failure as a prevailing cultural model that tends to promote the adaptation of lifestyles directly against the realities of finite planet. This model is referred to as â€Å"consumerism† where the world has adopted a culture of developing an avaricious appetite through the consumption of the worlds, finite recourses (Gray, 5). The article illustrates of how the current consumption levels are unsustainable both now and the future leading to the threat of the existence of humanity as we know it. The article further indicates that if the pattern is to proceed unchecked, then some of the problems such as climate change and other environmental problems could be impossible to solve. These environmental and climatic problems are definitely poised at altering the normal structure and survival of human civilization. Reversing the adverse impacts brought about by consumerism cultures and habits will require long-term efforts that are mainly aimed at altering the traditions. These efforts are focused on changing the traditions, social movements and institutions that mould the worlds’ cultures from their current consumerism states to that of sustainability. Since the world’s recourses such as land and minerals are finite, utilizing them without replacing them means that future generations will not have the privilege of experiencing and enjoying them unless of course through videos and other storage media. The article proposes institutions such as schools, the media, businesses and governments as effective and efficient ones for changing the current culture into a more sustainable one. These institutions will bring about a cultural shift that will lead to more sustainable culture as a natural lifestyle that will take control of underlying disasters. The sustainable culture will also go a long way in dealing with other related crisis such as income inequity, obesity and social isolation. State of the World 2010 illustrates a grim image of what the unchecked consumerism could lead to and details of how a more sustainable culture could look like. The article also illustrates on some already existing efforts that are aimed at making the shift in making the latter image a reality. The article provides some grim statistics on the current consumer levels of the human population. As an illustration, in the year 2006 alone, the worlds’ population consumed a total to thirty point five trillion dollars worth of goods and services. This indicated a twenty-eight percent increase from a span of only ten years. The article indicates that the dramatic increase in consumption leads to an increase of resource extraction. In illustration, up to one hundred and twelve Empire State Buildings worth of materials are extracted from this finite earth in a period of only twenty-four hours. On average, an American consumes close to eighty-eight kilograms of commodities on a daily basis. This amount is technically more that what an average person weighs. Were everyone in this finite earth to adopt consumerist culture, then the earth could only support one point four billion people. This is merely a fifth of the entire worlds’ population according to current statistics. 2 One of the micro foundations in economics is demand. Whenever demand for a certain product increasing without further increase in supply, then the price of the commodity is bound to increase. With this regard, if the world’s population will continue with its consumerist culture and increase its consumption of the already finite resources, then price of the commodities worldwide will end up being revised upwards. This would further mean that at a certain time, only the affluent few in the world would be able to acquire some of these essential commodities. The utility theory can be used in this case be used to explain the behavioral patterns of the world’s population. With this regard, the consumer has been playing the role of decision maker. In this process, the worlds’ consumerism society decides the amount of any commodity that is too consumed. This is mainly aimed at insuring the highest possible level of utility that is subject to the populations’ available income and the prices of the commodities. In accordance with the utility theory, we see production levels of non-essential commodities increasing as opposed to an increase in the essential commodities. Increased consumption levels allow diminishing marginal utility to come into play. With this regard, consumers have continually increased their intake to the point where additional consumption provides less utility than what was consumed before. This has the adverse effect of bringing about ailments such as obesity, cancers and an increase in waste production . The marginal private benefit is the increase in benefit derived from a commodity in the event of consumption or production of one extra unit obtained by the individual that is consuming the product. With this regard, the global marginal private benefit is bound to decrease in a consumerism culture since most of the excess is bound to be discarded as waste as opposed to optimal utilization. This is evidenced where studies indicate a change in the essential commodities. For instance, people in the United States of America now deem a mobile phone as a necessity whereas in Japan, items such as a fan and a washing machine are viewed as essential commodities. Different production levels lead the production company incurring different profit margins. Profit maximization is thus the process whereby the production companies evaluate the price and production levels that enable the company to reap the greatest profit. With this regard, increased production does not necessarily translate into maximized profits. A consumerist society leads to increased and unpredictable production levels thus rendering the production companies to fail to realize profit maximization. The marginal private cost is the cost incurred by a company after producing a given product or service. The marginal private cost normally increases with an increase in production. With this regard, an increase in demand will result in an increase in production and hence an increase in the marginal private cost incurred by the production companies. Supply is the amount of a given product that is available for purchase at a given time. Since the earth’s resources are finite, additional consumption of these products without replenishing the present ones will result in a time when the supply of a given product will be nil. 3 One of the steps to be taken in dealing with the prevailing environmental issues is the rolling out of a major sensitization program aimed at highlighting the need for conserving the present recourses by mainly checking the consumerist cultures. Although this seems like a daunting task, history indicates that traditional human cultures are generally sustainability oriented. This means that the human population needs not to be educated on a new lifestyle or culture but simply be reminded of the need to return to the past cultural habits. The worlds’ traditional cultures are in a way homogenous in that they have deep and ancient roots that enable people to realize sense of their lives and create a manageable relationship with other members of the society and the natural world. Anthropologists indicate that traditional cultures are deeply rooted in the mutual respect and protection of the natural environment that facilitates the mere existence of the human societies. Creating awareness on the need of reverting to the roots could be taken as the first step in dealing with the prevailing environmental issues. Another step is using schools as places of nurturing the younger generation. Since is hard to â€Å"teach an old dog new tricks†, then it could be consider wise to nurture a young generations that highly respects, appreciates and protects the natural systems that sustain their survival. The younger generation could be sensitized on the need of conserving the natural systems at a very tender age. This means that in fifteen to twenty years to come, a new generation will arise with the zeal of protecting the natural resources that sustain our very existence. With the help of the government and school heads, school menus could be changed and provided the student with menus comprising of healthy, local and environmentally safe foods. This leads into a change in the young generation’s dietary norms. Efforts such as the use of renewable energy sources such as wind power, solar and other will go along way in ensuring that culture aimed at sustaining the environment is developed. This will also go along way in curbing harmful carbon emissions and decreasing the worlds’ over reliance on fossil fuels. This is because this fuels, once consumed, they cannot be replenished for future use. Another means is through enacting laws that curtail the use of non-renewable resources. Paper and other industries that engage in the logging of trees must be forced by law to roll out measures aimed at replenishing the felled trees. The felling of hardwood trees should be kept at a minimum because even with tree planting measures, these species take a considerably long time to mature. With this respect, these efforts will act as double-edged sword by having the older generation adopt sustainable activities by means of the law and at the same time creating an ideal sustainable culture among the future generations. Assadourian, Erik, Linda Starke, and Lisa Mastny. State of the World, 2010: Transforming Cultures: from Consumerism to Sustainability: A Worldwatch Institute Report on Progress Toward a Sustainable Society. New York, NY: W.W. Norton, 2010. Print.

Summary for Organizational Behavior Case Assignment

Summary for Organizational Behavior Case - Assignment Example Studies have shown that some employees tend to perform and be reluctant due to forgetting of their required responsibilities in the organisation. However, Jones can also take the required action as in the agreement that was made between the two bodies. However in Podovinski’s case it is more of neglecting is duty. Unions have been created which fight for satisfactory relations between the management and the plant workers in McLaughlin pharmaceutical, after long negotiations that started at 1980 to 2012 the international manufacturer has achieved to reach fifteen separate negotiations successfully. However, the organisation has had two strikes in 1990 and the other one ten years after in 2000. The union has enabled the organisation to improve the management-labour relations where the responsibility of union negotiations has been given to Canadian management. These were after employees resented the American parent negotiating collective agreements for a different and unique Canadian operation. Consequently the agreement divided the plant into three different wage groups which were meant to define wage rates layoff procedures. Most manufacturing plants considered the McLaughlin’s collective agreement to be standard, nevertheless fifteen grievances by 1980 had been filed where ten of the c ases came from the plant mechanics/engineering which mainly ranged fro equipment safety concerns and supervisory harassment. Taking the case of Jones who has been an employee at McLaughlin for a period of 15 years where he started off an evening shift janitor. Due to experience in the organisation he acquired the mechanic ability this made his co-workers consider him as a mechanic adept since he taught himself the mechanic skills. Through hard work and also attending night classes on management courses, Jones was able to climb from a semi skilled mechanic to a supervisor that made him in charge of managing and directing 16 fellow employees and reporting